BRAND TASMANIA RESEARCH

 
What do people think about Tasmania’s food?

Research conducted by Brand Tasmania, internationally, across Australia and with Tasmanians (half of the survey respondents) in late 2016, creates a strong picture of what people think about our Tasmanian grown, produced and value-added food.

The research identified the two biggest reasons for purchasing Tasmanian food are:

  1. Quality – 37.93%
  2. Support local producers – 31.53%

People describe Tasmanian food as being fresh, excellent quality, local, delicious, tasty, clean and healthy. We love the word cloud on page 5.

You can review a summary report for the survey conducted by Brand Tasmania.

Brand Tasmania has a web site dedicated to profiling where locally grown, produced and value- added Tasmanian food can be purchased directly and through retailers. You can access this searchable directory on the Food and Beverage Tasmania web site.


 

STAY IN TOUCH WITH EAT WELL TASMANIA